Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GAMEBRAIN YAZILIM TEKNOLOJILERI ANONIM SIRKETI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes you will immediately see the pattern and other times it feels more like trial and error until you’ve stumbled upon the correct solution, but overall I enjoyed working my way through the 88 puzzles in VOI. If I had to find a flaw, it would be that VOI doesn’t backup your progress to your iCloud account. That makes me weary that if I delete the game there will be an update in the future that adds more levels and I’ll have to start from scratch.
It's hard not to compare this game with Zengrams; voi is similar in concept and similarly satisfying (though not quite as challenging overall). Like Zengrams, there are no in-app hints or level skips, so there is the possibility of getting stuck. However, the number of moves is not limited and the pieces never "fuse," so you're free to fiddle around as long as it takes to find the solution. There are some cleverly designed puzzles here, but nothing quite a devious as the best of Zengrams'. Some toward the end were disappointingly easy. Looking forward to more in future updates.
The concept is simple, a bit like tanagrams except the pieces can overlap -- which changes the overlapped areas from black to white or vice versa (against a white background). Very intriguing, and some of the puzzles are quite challenging. It's different from other games and that it itself makes it enjoyable to play. Watching the designs you create as you try to duplicate the shape given is lots of fun too. I would agree with others that it would be helpful for the completed shape to hold its form for three or four seconds, rather than instantly dissolving.
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