Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vermont Mountain Bike Advocates Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is incredible. I find so many deals through my membership and save so much money.
I love the VMBA generally, but this app system for member benefits is troublesome. The app makes you login every time you use it, and it takes a while to load. It also seems you need to have cell service to access the vouchers. Also, sometimes the app freezes while loading. This doesn’t really give me confidence to travel to a downhill location if I’m not sure I’ll be able to access the benefit.
The new app keeps benefits and trail chapters add-ons very convenient. I’ve already used more member benefits and discounts this season because I have them so readily available and categorized! I’m sure trail chapters have already season more add-ons and donations because of the ease of use in this app. Thank you for updating to keep accounts logged in! I look forward to seeing more updates and features down the line!
The Vermont Mountain Bike Association (VMBA) is a 501(c)3 nonprofit that, through a family of 29 Chapters, serves as the unified voice for mountain bi...