Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Microsoft Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was asked to use Yammer as part of a smaller group within a national organization. The directors of my group posted many files for us, and “pinned” some of them for easier access. But as far as I can tell, when I access my group through the Yammer app, I cannot access the list of files that our directors have posted and pinned there. Instead, I have to exit the group and use the search function, which has two problems: 1) If I do not know the name of the document I am looking for, I am pretty much out of luck; and 2) the app searches not within my smaller group but within the whole national organization to which my group belongs. So if I search for something like “schedule,” I have to sift through every single schedule document that has ever been posted in the organization. This is a significant hassle, and has discouraged members of my group from reviewing required materials because it is simply too difficult to find them.
Yammer is the first and only social media I’ve accepted to be a part of. I don’t even have a Facebook page. Getting information from within my company and being able to share my views on an internal platform is really good for me. Love it. Totally recommend it to new coworkers and help them sign up and get started. Better than email
There are a lot of things right with this app, and a few small annoying quirks that make it that much more difficult to get work done on iOS. Speaking mostly about the iPad app here: Split screen will not work on iPad: you have an iPhone version, so why do we not have the ability to use that in multitasking view?? Split screen does not work at all currently. File downloading: I commonly download JPG & ZIP files to the files app on iOS, yet for some reason ZIP files are “unavailable” on mobile through the app. If I go to the web I can download, unzip, and retrieve the files right from my iOS devices. Why is the Yammer app the hold up here? The ability to save any files (no matter which format) to Dropbox or the files app would be GREATLY appreciated!
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