Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virgin Hotels · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love being able to check in before I get to the hotel and then be able to control the room lights, temperature, and use as a TV remote when staying at Virgin. I also fly a lot with Virgin Atlantic so it’s great to see my points balance for Virgin Red right in this app. Nice upgrade from the old version.
When I attempt to register, I get some kind of registration error class with no user friendly message. I figured maybe I had an account already, tried to do a password reset with my email— I got a reset email, then when I entered a new password and matching confirmation password and hit save, it says “incorrect password”. I tried to re-register with a different email and get no feedback when I hit submit on the registration form, and confirmed it didn’t save. When I click the link in this page to report an issue, it takes me to a third party developer page with no clear way to report a bug. I would think there was an outage somewhere but I’ve been attempting to use the app for 3 days to the same end. Absolute garbage.
I stayed at the Virgin Hotel the downtown Chicago location on February 19, 2023 for my soon to be wife’s birthday. I booked this location because she and I are getting married this summer less than a mile away so I figured I would kill two birds with one stone, celebrate her on her special day and scout a place for me and my guest to stay when they fly in for our wedding this summer. Unfortunately it was nothing like I’d read and researched, walking in the lobby was dark, dated and dungeon, the front desk staff was friendly, elevators and hallway where the rooms are were nice and modern (21st fl). I was impressed with the unique room (opted for a suite) 500sqft actually priced well for the size but after getting settled and preparing for our night out all that I could hear was the trains continuously screeching by every few minutes, listening to my mate complain of how she won’t sleep tonight with all of the noise. The rooftop was ok it was nice I’d been there in the summer when it’s on and poppin so even though it was slow on a Sunday evening I know it to be a fun time. All in all I was unhappy with my stay and needless to say I will not be returning nor will any of my wedding guests. They also charged me sixty five dollars for parking and my car home in my driveway.
The Virgin Hotels app allows you to seamlessly control your experience before you even arrive. From mobile check-in and keyless entry to in-room contr...