Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virgin Atlantic Airways Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have never taken the time to review an app! But, I am saying hallelujah after that easy check-in process. When I got my e-visa for the UK, the passport scanning was horrid - I had to do it a million times to get it right. But, with the Virgin Atlantic app, it worked like a charm! Please thank the engineer who worked on that. Everything else was smooth about the app as well. Nice work!
The new Virgin Atlantic app is great, the UI is modern and clean and easy to navigate. However, I wish more functions were built into the app directly rather than directing users to an in-app browser to the Virgin website. I think you should be able to search, book and change flights within the app itself otherwise it’s somewhat pointless to have the app besides checking in or having your mobile boarding pass.
This new version of the app is an indication of how Virgin Atlantic appear to have lost their way. Not an upgrade to the existing app, but you need to replace one with the other - why….every other company seems to be able to upgrade in place. Same with our booking - both departure time and return changed several times - Virgin only bothered to tell us once. Had to change our rental car arrangements both times - no apology, just here’s your new times and better hope you’re looking at our horrible new app to tell you we’ve changed your flights again, because we can’t be bothered to send you another email. Been a long time since we flew Virgin - this was a reintroduction - likely to be the last time with this level of amateurish customer service.
Plans, places, and possibilities. Everything you need to travel with Virgin Atlantic and Virgin Atlantic Holidays, with smart updates and personal sup...