Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Randy Ross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t understand why there are so many bad reviews. Worked just fine for me! Very easy to pay my bill and theres only a $5 convenience fee. Not too bad.
Seriously it’s pretty unreal you still have those! Everyone pays bills online! You are cheating people out of $5 on a bill that is a requirement to HAVE! It’s not convenient I need utilities to live it’s a necessity! Unbelievable
It’s 2020, how can you ethically charge your customers a $5 convenience fee for paying online? First off, I don’t even own a check book - everything is online (square, cashapp, PayPal,Venmo). Second, this “convenience fee” has to be more convenient for your business too (less paper, faster cash flows, better data, etc). Third, the fee is outrageously high. My average bill is around $65 (a single one bedroom apartment). The $5 convenience equates to a 7.6% processing fee. I understand you have to cover processing fees on your side, but get with the picture. A $5 fee isn’t fair unless my bill is $200/month. Either you are getting ripped off by a cc processing company, or you are ripping off your customers. If you charge your customers anything, a processing percentage makes more sense. (Ex: Square offers a 2.7% processing fee and that is high compared to industry standard)
Utility Billing Services Payment App allows customers quick and easy access to view and pay their utility bill from a mobile device. Users can save t...