Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Fleming · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a cool app!! It makes it so easy to see what people around you are up to and to find new people to go on adventures with!
My friends sent me an invite to a hike through UpFor. Signed up and we have been using it to plan our activities ever since. Such an easy way to get put there and enjoy the city. Love the mission of this app.
Finally a better way to plan events than in a group chat! Now whenever I go climb at the gym, all I have to do is post an event to my “climbing” group and my friends all join! Adding photos after the event is just the cherry on top!
UpFor's goal is to be the best social event planning app. Our belief is that most solutions out there don't provide the functionality we all desire: •...