Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Maryland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is useful but useless when you have to keep signing in every time you open the thing!
This app requires a fairly strong internet connection of which this campus does not have. The features are fairly useful but you have to sine in every 45min which takes 1-2 minutes and has made me late for class before.
The app is fine, but it is really annoying to have to log in every single time.
UMD app is the official mobile app for the University of Maryland, offering up-to-date campus information and content specific to the user’s select ex...