Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Maryland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is disorganized and not intuitive. Two examples: The home page has a couple of random articles instead of being a landing spot to navigate the app and to read/view recent highlights. "Gameday" only includes team previews, and does not have a drop down menu (you have to scroll down and click "Terps Daily Schedule" to view anything other than football or womens basketball".) To find any additional news/post, or "GameDay" news, you have to click "teams", located lower right. I have a hard time believing this 4.8 rating . Based on the fact that no matter how I try to filter ratings I only see the same three 5-star reviews, I have little faith this review will be seen or make a difference.
Fun interactive content and a great way to have everything Terps at your fingertips!
Shell N Tell loves any and all of the new developments by our #Terps check out our podcast on YouTube or any podcast app of choice!
The Maryland Athletics mobile app lets you follow all University of Maryland sports teams from one place. Get rosters, real-time stats, schedules, new...