Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rutgers, The State University of New Jersey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A very user friendly app with clear, organized layouts for all the resources it has to offer.
Lwky so messed up for that, it’s cool tho I’ll get over it
I tried to take the self-guided tour of the engineering quad. The app was difficult to navigate, gave very little information, and the designated route took us through a closed building that could not be accessed. If you want to stroll around campus, fine, but don’t expect the app tour to assist you.
As The State University of New Jersey, a leading national public research university, and New Jersey’s top academic health care provider, Rutgers fulf...