Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United Airlines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The last couple of times I flew with United, the flight attendants were extremely unprofessional, my tray table never worked on my last flight, so I had to eat on the side area of my seat, which was very awkward and hard to do with a tray. I’ve been flying as a very loyal customer of United for many years, but I tried other airlines in the last year, due to how much I feel the Professionalism , and Friendly Service has changed so much. And the last couple of times I have flown, when I have entered the plane, the flight attendants were so busy speaking with one another, they completely ignored us getting on the plane. There was no greeting or welcome to anyone. Then to top it off, they continued to talk loudly when the plane took off. Another one of my grievances with United is the way the announcements are given before takeoff. Whoever is speaking, talks so quickly, and in such a monotone, that if I was a foreigner trying to listen, I wouldn’t be able to understand anything being said! It is like perfunctory words, instead of a really caring and heartfelt welcome. Because of the reasons above, and many more, I feel that United has gone completely downhill in its pride, people skills, attentiveness, and a role model for other airlines. I realize it’s also a business, however, the flight attendants represent United, and kindness, a smile, good service, and a genuine “Welcome Aboard” can make a huge difference in someone’s day!
I am a woman traveling alone from Florida to Kauai. The Hawaiian people have been wonderful especially Shirley. BUT, my reservation was cancelled before my departure from Florida. United said ‘it wasn’t confirmed on their end’ and she rebooked me and said one of my flights was cancelled and could I please come back a day later? No problem and she upgraded my seats. Then after arriving in San Francisco, United cancelled my flight to Lihue on Kauai so I missed a day of my vacation and had to stay the night in San Francisco. Stressful with the COVID test results having a 72 hour window but I made it to Kauai. Again, very nice people at this airport! BUT I tried all day to check in for my return flight online with no success so I called the 800 number and found that United once again had cancelled my reservation for no reason. I was on the phone an hour. The customer service rep was nearly impossible to understand and kept me on hold a long time when I finally told him his silence was freaking me out and please tell me what’s going on! He rebooked me but couldn’t give me my original seat in 10A and pushed me to 24A which I protested and then he hung up on me. Can you believe that? Who trains these people? I’m nearly 5000 miles from home and the stress of it all early did me in. There is nowhere in the airport to get Tums -or Zoloft or medicinal ‘herbs’ or I would have bought the store out. I’m a miles member with United and am so disappointed and frustrated. This trip gets a D- for United.
Honestly I don’t have a lot to compare this app to. From my experience it’s in a category all its own. The United Website both for employees and for customers has never been as easy to use as this app, in my opinion. Somehow they really did a lot to get this app right. What impressed me is that there are maps of airports with in-depth search capabilities on here. There are links to hotels and rental cars. There are ways to book flights. It will tell you the numbers of various passengers on a given flight and show you the plane diagram with empty seats shown. If you happen to be flying standby, it will show you the list of pass-riders including you, in order. There is so much information on this one app that I suppose the only problem I have had with the app is occasional lag in downloading some things. For example, the airport maps take a very long time to download. They seem to require a lot of space on your device. All the same, it can be very valuable information when you succeed in downloading it. I would be remiss if I didn’t also mention that this app can contain the online in-flight entertainment for some flights! I’ve watched movies on this app. I’ve seen television shows. Bottom line, this is an unusually functional app. It’s extremely powerful and packed with detail. It’s the best of the travel apps I have used, but admittedly I don’t have all the other airlines’ apps downloaded. One would have to do a thorough study to compare all the aspects of all the airline apps. I suspect this is one of the best though!
Meet the United app From planning, to booking, to day of travel, we’ve got you covered. On our app you can: • look for flights across our global...