Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Home Office · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had a name change and got a new passport after my eVisa had been approved on the old one. The app worked fine to add my old passport. I should be able to add the new identity document in a similar way: going through the flow brings me back to this app. But although it seemingly scans the new chip fine and gathers all my new info correctly, when I submit to the server the new passport number never appears in their system. My options are (1) a new biometrics appointment at my expense, which I find offensive, or (2) post documents to an office in Liverpool after arriving in the UK. Meanwhile I had to get a standard ETA on the new passport, even though I shouldn’t require one, because the airline could refuse me a boarding pass if the new document isn’t connected to a valid visa. Infuriating. If the system only worked, I could avoid so much hassle.
(American, iPhone 15pro) I was actually very happy with the experience of using this app. I had one minor hiccup, but that was only owing to a typo that I had made. UKVI was able to help me every step of the way, and I experienced no delays. From what I’d read, I thought the verification would be really temperamental, but it wasn’t. It worked exactly as advertised without issue. Again, the only problem I had was because of my own typo, and UKVI helped me to find and fix it pretty quickly. Overall, I feel very safe having three factors of authentication tied to my eVisa use, and I’m happy with the implementation. Maybe it was a new update, or maybe it’s because I’m running a newer phone, but it just worked.
AMERICAN PASSPORT HOLDERS! I had a hard time scanning my passport and finding the correct positioning. I finally found it after opening my passport to the page above my passport ID with my photo, etc. on the page above, I held my phone a little over halfway up the page vertically, the page number being at the bottom left hand corner. Hope this helps. I had to hit ‘try again’ many times. Again, I did not scan the page with my photo in the passport but the page above with my signature.
The UK Immigration: ID Check app lets you confirm your identity online when: • applying for a visa • updating your personal details on your UKVI accou...