Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Government Digital Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
Free
GB rating
4.6 / 5
GB rating count
213,036
Current version
1.57.0
2026-08-03 · Developer notes
We’ve made design improvements to make it easier to use the app.
Store metadata collected 2026-09-17 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Previously I had been advised that x2 government documents were required for online access. My biometric chip was broken on my passport and, living abroad, I had no other document either such as a UK driving license. I have just renewed my UK passport and now find I can get access with just this document (with biometric checks) to get online. This is an EXCELLENT way of getting HMRC access as doing business through the post was taking 9 months+ to get information through. I hope my newly found online access proves successful. Fingers crossed as this online solution looks very good. Thanks HMRC so far ……
I found the identity check App to be very effective and easy to use. From start to finish the app guides you through every step in the process making it simple and effective. The entire process took less than 5 minutes using my I-phone 11.
I am an ex pat, trying to sign onto the government gateway. The multi factor identification requires two of three forms of ID; a current UK, drivers license, a current, UK, passport, or current credit information. As stated, I’ve lived in the US for sometime, and as a result, have no UK drivers license and no UK credit to be found. As a result, I can’t be verified this way. A second option was biometric facial, scanning from my passport. After three attempts this failed as well. On top of all that I’m trying to get help through the online chat service with HM revenue and customs. There was a problem with a Service. I have no way to sign into the gateway. And no help in resolving the problem.
Use GOV.UK ID Check to prove your identity when you: • access some HMRC services with Government Gateway • need to change how you get security codes...