Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Farmers Insurance Group Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like Tulee. Once you get used to where things are it’s great. However, I was unable to connect from my vacation spots in Japan. I guess the distance is too great and takes too much time for info to flow back and forth. Not to worry, I’ll be back in California soon, within distance. Thanks for all you do guys.
As others have said, the transition to another app for FIGFCU seemed completely unnecessary. The app works fine, WHEN it works. About a week ago I tried to log into the app, I typed in my correct password and it loaded as if it was going to bring me to the main page of my account, but instead I was met with a white screen. I tried again, and again, and again, and I kept being met with the same white screen. I restarted my phone, I deleted and reinstalled the app, and it still is not working. Since I reinstalled the app, it won’t even let me log in. I click on the app and it says “An unexpected network error has occurred. Please try again later.” And I have been getting that messages for days. I need to view and access my money. I have bills to pay. Thankfully I can still access it through a browser, but what’s the point of the app if it is not making it easier and more convenient for me to check my accounts? I would love for somebody to contact me about this, I asked my dad who also has accounts through FIGFCU about a week ago and he said his app was working fine, so it might just be me. My phone is an iPhone X, so it’s not very old or anything. I don’t know if anybody else has also been met with this problem. I don’t wasn’t to call Farmers, and I don’t think they’d be able to help even if I did.
The rule with change management- match the features of the old app in all respects and exceed it in at least one way. FIGFederal failed that test. The new app may be more of “cost savings” to FIGFederal but to the credit union members its a net negative. There are many competing banks and credit unions that offer better rates and better services. **Update** with the Farmers hack and disabling the send payments and what little bill pay functionality it has - It’s clear that you guys have no clue what you are doing. I cannot allow my finances to remain with a credit union that makes such decisions and has this level of irresponsibility. This new app has forced me to dump by FIG Federal account of 34 years. It’s been nice knowing ya.
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