Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coolcat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The accounts are fake and catfish who the app developers use as a scam to make people pay money. They even call you a cheapskate if you give them your contact off the app with people who are supposedly interested. They’re not real and don’t waste your money. And don’t let the fake good reviews and fake profiles fool you and the lies that there are real people on this app to meet by the developer(s)
Don’t block someone who is not paying for your service, you need to allow other users to use your platform for free without paying & stop allowing other people to block you from responding to them when you are not paying. I use dating sites for free to make friends & possibly find someone else to be with. I thought I had a few people that I was interested in dating but all of a sudden I get blocked by them for not responding back, not even fair.
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