Style DNA: AI Stylist & Closet

AI Style by DNA S.L. · iOS

Style DNA: AI Stylist & Closet

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Style DNA: AI Stylist & Closet screenshot 1Style DNA: AI Stylist & Closet screenshot 2Style DNA: AI Stylist & Closet screenshot 3Style DNA: AI Stylist & Closet screenshot 4Style DNA: AI Stylist & Closet screenshot 5Style DNA: AI Stylist & Closet screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Style DNA: AI Stylist & Closet Make?

Monthly Revenue
$20.0K
Annualized estimate
$240.0K
Per Download
$20.00

Platform Performance

🍎iOS
Revenue
$20.0K
Downloads
1.0K
Rating
4.3 ★(7,397)

Rating Distribution

4.3
★★★★☆
7,397 reviews
5
12%
4
3%
3
4%
2
8%
1
74%

Top Countries

🇺🇸 US🇬🇧 GB🇵🇭 PH
Reviews (3)▼
★★★★★EGMfan3032/24/2023
Addicting and informative

This has been super informative so far! I’m embarrassed at how my current wardrobe barely has any of the colors in the palette the app identified for me, but when I pulled out a cardigan in my palette for a job interview and looked in the mirror, I was actually shocked at how my skin, hair, and eyes were glowing. The AI nailed it!! I think I’m starting to develop an “eye” for what works for me and what doesn’t, and that’s really exciting. I typically hate shopping for myself but this app has made it fun!! I love that it identifies when items are on sale and that there are a wide range of price points and sizes. I have yet to add my wardrobe but I’ve purchased a few things for myself already and I’m excited to start a wardrobe journey that finally makes me feel confident. My only suggestion for improvement would be a sorting feature so that perhaps you could sort items by price, new additions, etc. but without the sorting feature, I’m still enjoying it because it’s encouraging me to consider items I ordinarily wouldn’t. Love this so much!!

★★☆☆☆Jenna Lucille2/9/2023
Borderline Unusable, Has Potential

This app is borderline unusable– its automatic cropping of uploaded images usually cuts off the part of the image you want and often makes it splotchy, it compresses images and makes them poor quality and blurry, and, it’s near impossible to add information for an article of clothing, such as a description for due to some weird bug (try to click on it and it will either not recognize it or change the brand of the item), a brand (if you type it in and select it, it often will change it to a different one), or a title (same problem as the description). Additionally, the app is not good at identifying your color season; I recommend using different websites for that and manually selecting your season on the app. The color season palettes are lacking – it seems to just repeat the same few hues but with varying values (light/dark). It’s the same with the Kibbe type test; if you want to know your accurate result, take it on something else and manually select it on the app– given that it’s not very thorough and the examples provided don’t show a lot of variation in skin tone, weight, age, and features. It’s a bummer because this app definitely has a lot of potential and there are some cool and handy features, like using AI to generate outfit ideas or inspiration from pieces of clothing in your wardrobe, using your color season and kibbe type as shopping filters, and, letting you know if an item you’re thinking about getting matches things in your closet or not (it’s about 50/50 accuracy though). I’d love to see it improve, especially in the area of being able to add stuff to your wardrobe without difficulty.

★★☆☆☆sophiart161/29/2023
A good start?

This is getting an additional star for the exciting vision, at least what I gather is the vision for this app. However, the execution is sadly lacking to the point where this is not currently useful. A minimum set of features would include more/better shopping filters and the ability to correct what the AI gets wrong (e.g., several casual day dresses I own were cataloged as cocktail dresses). While I’m aware that my personal color is rather unique — very difficult to “fit in” any category for really any system I’ve tried — the AI seemed to want to place me either in bright winter or true summer, two very different palettes and both not quite right. (I ended up choosing cold winter). Finally, using only facial features is not comprehensive enough to Dwyn Larson’s personal style system, and the little quiz to refine it was also too short/constrained. Also, the examples to look at when choosing manually only included photos of three white women (thin young celebrities at that) each. Finally, the selection of clothing items is extremely limited for women plus-sized items. There were only a handful available by each category and they were all black with some navy and a couple of eggplant colored pieces. This app has a serious diversity issue. Disappointing.

Version History (201)▼
1.10.2268/5/2026
1.10.2257/22/2026
1.10.2246/29/2026
1.10.2236/12/2026
1.10.2226/1/2026
1.10.2215/18/2026
1.10.2205/5/2026
1.10.2194/27/2026
1.10.2183/25/2026
1.10.2172/10/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (3)▼
EnglishGermanItalian
App Details▼

Style DNA is your AI stylist & outfit planner for women and men — get daily outfit ideas styled from your closet in 35 seconds. Trusted by over 3 mill...

iOS App ID
1358319821
Content Rating
16+
Min OS
16.6
Size
128.3 MB
In-App Purchases
Yes
Publisher
AI Style by DNA S.L.
Sp

In-App Purchases (10)

NamePriceType
Monthly subscription$7.99Monthly
Advanced Color Palette$9.99One-time
Monthly subscription$9.99Monthly
Palette and Body type guide$12.99One-time
Three months subscription$14.99Quarterly
3 months subscription$19.99Quarterly
Annual subscription$19.99Yearly
3 month subscription$24.99Quarterly
Annual subscription$29.99Yearly
Annual subscription$39.99Yearly