Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sandhills Global, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In this new version of the truck paper app they did away with a key feature of the old one. Before, when viewing a particular truck, you could tap on the name of the seller (say….Ohio Truck Sales), which would then redirect you to their whole inventory. From there you could see and save other trucks into the Truck Paper app. I came across countless trucks that interested me, from dealers across the country that I didn’t even know existed, this way. Trucks that I would not otherwise have known to search for. Now that option has been taken away and this app has lost at least half of it’s usefulness to me. If the object of this app is to help increase the chances of people finding the equipment they need and increase sales…..then my suggestion is please bring this option back.
I don’t like the new format or the new update on the app or on the website because I can’t do a detailed search for the trucks that I’m looking for as easily. On the current new update on the app and the new layout on the website I can only select sleeper trucks, but I cannot select cab over specifically which I am looking for. I have to search through hundreds or thousands of posts just in sleeper truck category in order to find Cabover’s and the same goes for conventional‘s. I cannot do a detailed search as much easily as I used to on the old layout and format of this app and the same goes it’s not as easy to search for any trucks. I’m interested in buying on the website so I recommend to everybody that reads this. Please change the layout back to what it was before because it was easier to navigate. Now it’s much harder and difficult since the current new update on the app and the website I cannot recommend my friends and family use the website or the app because it’s too complicated.
The new format is horrible. Whoever designed this should be dismissed immediately. They obviously have not a clue as to how a search engine or website is used to search for used equipment. I’m canceling my adds for all 4 companies and advising the numerous folks around the country that I do business with that I will no longer be using truck paper. What a flipping joke this is. Try searching for a specific model of truck with the engine you are wanting. Unbelievable. I have bought and sold equipment here for 30 years. No more. Who made these changes??? A 27 year old from Snapchat ??? WTH.
Discover the ultimate platform to find and sell new and used trucks, trailers, and commercial vehicles, including sleeper trucks, day cabs, vans, flat...