Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ritchie Bros. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Honestly I buy and sell a few machines or trucks a year with Ritchie bros but your app and website is pretty awkward to use. When you scroll through pages and pages of stuff then find a listing your interested in and click on it. Then when you’re done looking at it it puts you back to the beginning of the list so you have to scroll and scroll and scroll. Also it’s very cumbersome to navigate between timed lots and live auction lots on auction day. If you switch over it’ll kick you out and you have to log in again. Then guess what? Scroll scroll scroll again! On the watched list, timed auction lots can’t be bid on from that screen on auction day. Also it’s difficult to place a priority bid on auction day sometimes it’ll work if you’ve already added the item to your watched list, but if you haven’t it’ll just send you back to what’s currently bidding. Very time consuming if the lot you’re bidding on is 200 lots away from what’s selling now. And if you need to switch rings? Scroll scroll scroll. And if you’re already in one location specific auction like say chehalis and you use the search function it might randomly throw you in items from other locations. Basically when I’m serious about buying items in multiple rings and timed auction in the same day I need to log into it from my mobile device and a laptop or multiple computers to be able to not lose my place and miss anything. This is why honestly I really preferred on-site bidding. But this app is pretty shakey. Be happy to offer my free time to make some suggestions and improvements!
The app itself is mostly functional, but it’s very irritating to not be able to search past selling prices easily. About their functionality tests: The machines I was able to start did operate as indicated. None of the functionality tests for the excavators listed whether or not their thumbs where operational, and on 1/3 if the excavators that had thumbs they were not operational. About half to 2/3rds of the mini excavators had oil leaks that were both significant and obvious. No place was this noted in the in app description. Also, about 20% of the excavators and loader backhoes (not counting those listed as non-operational) wouldn’t start, so perhaps they were completely non-operational idk. There’s really no substitute for checking the machines out in person.
Fantastic app easy to use and navigate very friendly customer service could not find anything to complain about the bidding process is made as easy as 1/2/3 it's that simple you can go to the Auction or sit in your recliner and bid away in the comfort of your own home I would recommend it to anyone who is looking for that new or used piece of equipment
Bid & Buy Wherever You Are Sign in with your Ritchie Bros. account or create one, and take the marketplace with you. Find equipment fast, track it yo...