Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department of Transport and Main Roads · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Trip planner is unreliable and it doesn’t have many of the features of the last app. However, I like the ability to pin routes (even if it requires a time frame to work)
The trip planner on this new app is close to useless. It recommends circuitous routes using multiple modes of transport and cannot find the simple and shorter ones. Try putting in a route between two stations on the same train line and I get a route telling me to take the train halfway and two buses for the other half. Timetables are nowhere to be found. You’re better off using the website to schedule a trip. The old MyTranslink app worked much better, but it expired as of 29 August 2025. I hope the TransLink management look at this review and update this woefully inadequate app.
The Translink app is the official Queensland Government app for public transport journey planning. The new app provides increased personalisation and...