Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mobile Technologies International Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems OK in general but I have not booked using the app, as it won't let me select a fixed fare when booking in advance. When booking in advance, it will only let me select metered fare, and I can only select fixed fare if selecting to book now. I've tried to do this on a number of occasions, on different days, and the app is the current version, so not sure what the issue is. To overcome this issue, I book via the website.
I downloaded the app, input all my details and booked a ride for an hours time to get to an important work meeting on time. It said all confirmed. Five mins before it was due I opened the app to check the status of my ride. Instead I just saw a spinning wheel which just said “Finding a driver.” The appointed time came and went. Multiple calls to the call centre went unanswered by a human as they have completely automated their system to save money. The robot on the other end was useless - could not help me at all. I ended up ordering a ride with DiDi who dispatched a ride for the same cost and they actually turned up!!! AVOID black and white at all costs 🤬
I’m not allowed to use ride-shade apps at work - this is the only reason I use black and white cabs. The service at B&W Cabs is terrible. Maybe 5 years ago when Uber wasn’t as popular the service was okay because there was no alternative. Even with the b&w app you still have to tell the driver where to go, and give them directions if needed. The up-front price offered through the app for a trip is always higher than the metered fare so why bother. The vehicles in the business class fleet are nice, the regular cars not so much. If the app was better - actually directed drivers, had more fare options, ability to link account to cab charge card so it pays automatically at the end of the trip - then maybe I’d give three stars. But as long as this app lags behind the better and cheaper ride-share services, it will still be one star.
The Official Black & White Cabs iPhone App for our customers Australia wide. Books your taxi directly into our dispatch system & jumps the often busy...