Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AppJester · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really want to like this app, but it seems to be a bit lacking. There’s no eraser, you can’t save the drawings, you can’t change the brush size, there are only 9 colors to choose from... I just expected more from a $10 app.
When we’re at a “boring” store, this is the app my son requests. I don’t mind so much since it teaches him how to write numbers and letters. Granted it’s with a finger instead of a pen, but the concept is being grasped. When I’m out an about, I couldn’t really ask for a better distraction.
This kept my kids happy during a very long plane ride. Basically like a paperless coloring book / activity book. Got it for my iPhone and scales great to iPad. Would like to see them add the cursive alphabet.
Tot Board is a beautifully designed drawing app for kids. Features: - Intuitive, minimalist design - Fun, bright colors - Simpl...