Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tien Thanh Nguyen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst game I’ve ever played and the last one was better because there was a giant ape running after you and the game froze every time I moved and when I turned the screen would turn
Why does it pause when you swipe left or right or up or down??? Why doesn’t it save high score? Tutorial not needed every time you play. Used to be the best game!!!
I’m not sure if there’s a glitch in the system but every time you swipe, no matter what direction, the screen freezes for a second throwing your game off. Not good.
You are an adventurer and in constant look for hidden treasures, after long search you are lucky to find this temple full of gold and treasures. What...