Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TIN DRUM ASIA CAFE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why on earth they decided to re-develop this app is beyond me. It was perfectly functional, borderline sleek. This version is worse in literally single measurable category. It’s essentially just a shell for the mobile Safari website, and the only function the app serves is to make the Safari version slower and clunkier. There is literally not a single area in which this current app is better than the previous version. It’s borderline unusable. Just use the mobile browser. The only explanation I can come up with as to why this app exists is that some C-suite person’s nephew desperately wanted to develop a new version of the app, the guy has zero education in app design, and like violently rejects criticism.
I like the food at Tin Drum, and I used to order multiple tines a week—the new app update is one of the worst updates I’ve ever seen. It’s slow, clunky, and forces me to open an out-of-app web browser that loads at the pace of a dying snail to even look at the menu or order. The rewards you “redeem” never actually show up on the checkout page in the browser, meaning you’ll begin to place an order, spend 10 minutes navigating the new digital labyrinth, and then realize the points won’t apply (for no discernible reason). I’ve contacted support for issues before and gotten no reply. I’ve lost count of the times I’ve opened the app to try to order only to give up and just order from the place next door. This genuinely might be the last straw for me.
Your new update made this app literally unusable. It slows down to the point it looks like it’s going to crash. The “order” section now opens up a web browser which directs you to the company website and then prompts you to open the app to order. Spoiler: the app is ALREADY open. Why change things when they were working fine before? You guys are going to lose money from me. I used to order multiple times a week from here. No longer going to do so since I can order ahead anymore.
Tin Drum Asian Kitchen Loyalty and Ordering App Elevate your dining experience with the Tin Drum Asian Kitchen loyalty and ordering app! Order your fa...