Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Farm Burger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needs improvement on the order page to fit screen for different devices, but overall a decent application.
App isn’t too bad to build an order, but checkout needs improvement. If I’m ordering pickup, why is the minimum I can tip 15%? That needs a custom value. Additionally, the app needs to implement Apple Pay so I don’t have to keep entering my card details. I’m not storing my card with whatever backend system they use, and Apple Pay would be the most convenient for me.
The app had worked well until recently when I saw that I had not gotten my rewards. I have tried to straighten out the problem via app support, which was a joke, and the restaurant, which didn’t know what to do. Farm Burger doesn’t have a customer service number and I haven’t gotten any response to email inquiries.
Order ahead and get rewards!