Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tantrum Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Timmy’s kindergarten adventure is a game about Timmy who’s dad is a abusive father and a raging alcoholic his dad gets drafted into the Vietnam war and dies a slow and painful death when little Timmy hears about this he is forced to avenge his father and he travels to German to blow up a kindergarten truly a burial story full of heartbreak and tragedy.
For those who aren’t familiar, Timmy’s Kindergarten Adventure is an award winning mobile game that tells the beautiful story of Timmy Blackfly, a beloved father and husband who is really struggling. He is barely able to keep a home, struggling with his worklife, and is diagnosed with intestinal cancer. In the mid fourties’, he and his brother, Caesar, are drafted into World War II. During an extremely intense battle in the Himalayan Mountains, Caesar is killed. After the battle, Timmy is sent on a mission to retrieve plans from a school. After a grueling journey, he finally reaches the school. Here’s my complaint. Timmy is a loyal man, and would never destroy the plans. He would do whatever was necessary to help his family, and if that meant surviving in the war and following orders, he would do it. Timmy is killed for nothing, and the devs should have gotten their characters straight. As a proud fan of the Timmy’s Kindergarten Adventure Videogamic Universe, Timmy wouldn’t do such a selfish thing, willingly endangering his beloved family. And then he has the nerve to feel bad for getting them killed. And he would never have seeked revenge against Morgan for killing his family, he’s not the vengeful type. It’s a beautiful story, but the last few chapters don’t make sense to me.
This is great example of how gamification can help motivate people to do otherwise undesirable tasks. The player must complete math, word identification, phonics, and time-telling activities in order to play the fun mini-games that are at the end of game. Also, by performing the academic tasks well, the player accumulates credits that can be used to ‘buy’ trophies (don’t worry, no in-app purchases, it is purely symbolic). This has teaches the value of saving toward a goal, and greater rewards for good performance. I’m pretty impressed by some of the math problems, which border on basic algebra (solve for ‘x’), like 2 + x = 5. I don’t think he’s been exposed to this kind of problem before, and it was pretty cool to see it register with him. On Saturday he asked to watch only one TV program so that he’d have more time to play this game. I’m sure any parent of a 5 year-old can appreciate it's significance.
This is the preview version of Timmy's Kindergarten Adventure. It's limited in functionality but will give you a good idea what to expect in the full...