Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spotlight Ticket Management · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is easy to use and does what I need when getting tickets on the go.
The TicketManager app is extremely limited compared to the website and does not help an average user identify clearly select from the different ticket options: company owned, market place, or ticket exchange. With the low frequency of use for the users it is unrealistic to expect them to remember the minute details between these categories. We have several errors with over allocation of tickets due to app errors. We also have errors with our company owned tickets being sold out yet still displaying as available for another user to purchase.
Shared experiences are what drive our business relationships. InviteManager gives us transparency around our customer entertainment investments. We are now able to identify areas of waste so that we can drive more business!
Entertaining your customers is supposed to be easy. So why is it so hard? How can you strategically use your sports and concert tickets to drive reven...