Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meryem Ercan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This used to be a wonderful app. I knew that there would be advertisements which I was completely fine with. They were very quick. Now the ads are over two minutes long and the app is completely useless due to the number of ads shown. Each ad is around two minutes long and then when you hit the exit, it starts all over again
Generally I really like this app and have no problems with it, the only problem is long unskipabble ads.
Nobody has the money to spend on something like this. I mean it’s convenient, but I’d much rather screen cast then sit through an agonizing two minute ad just for it to reset the commercial whenever I try to press the X
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| Name | Price | Type |
|---|---|---|
| Monthly | $3.99 | Monthly |
| Annual | $17.99 | Yearly |
| Lifetime | $59.99 | One-time |