Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wonderfy Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was like I need a new game then I saw this game so I tried it out 3 times per day. I thought this was fun, but 3 times? Forget it I’m not gonna spend 3 times which are like only 2 mins so I deleted it.
Great fun challenges for my kids. After the initial disappointment of not being able to play more than 1 game a day, my kids like coming back for a few minutes every day to unlock a new puzzle
Five stars to one star. It was fine until they decided to cripple the app by REDUCING the ability to play 3 games a day per user to 1 a day per user. Why? Why not just make it so subscribers can play unlimited and the free users can just do 3 games per user as you have had before? Even LUMOSITY allows unlimited play for subscribers and 3 a day for free users, and Lumosity is as monetised as it gets. Your announcement made it seem like going subscription-based is some kind of great achievement. A bait-and-switch is not a great achievement. The moment I’m restricted to one game a day per user, I’m uninstalling. I thought this was a fun game, but now it just leaves a bad taste in my mouth. What a disappointment! Your game could have been distinguished above all the other “children’s learning games” on the App Store, but I guess it’ll just be another one of those to be played for a few weeks and uninstalled.
-------------------- - The educational app that is loved by 2,000,000+ users in 150 countries around the world! - Over 120+ mini-games and 20,000 fun...
| Name | Price | Type |
|---|---|---|
| Standard Plan (Monthly) | $3.99 | Monthly |
| Premium Plan (Monthly) | $9.99 | Monthly |