Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗doapp, inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fixed layout that seems to be designed for small phones. Can’t adjust size of pictures when listing articles. No landscape mode on phones. Many sections just load the website which bugs you to open the app at the top, really? Video section is just embarrassing. Very few good content. Weather section doesn’t appear to allow local rain forecast based on gps positioning, only seems to select city. Can’t subscribe in the app through subscriptions which makes me wonder how difficult it will be to cancel.
Please fix & keep previous obituaries accessible in the app, not just today’s. Scrolling is not easy as it takes me back to the top. I see that is an issue for other users in other areas of the app.
In like the Gazette because that because of its coverage of community events. However, it is difficult to find articles that are in your print edition, they are not readily available in your digital format.
Stay connected to what’s happening in Eastern Iowa through the Gazette Mobile app. You’ll find constant content updates. Look for local news and sport...