Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oregonian Publishing Company LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To start with, I do like not having to wade through the afternoon editions to find my preferred morning editions. That’s a positive. I switched to the electronic paper due to the continuously reduced number of printed paper days, and soaring prices. It made sense to get all the papers in one place. As long as I got everything that was in the printed editions, I was happy. But with this latest change, I can’t find the main collection of Sunday comics that were in the print paper and the supplements before. That makes me very disappointed. I’m not going out to a different site to look at a listing of comic names in a TOC to try to find my 20 or so favorites. That’s ridiculous. I want to open one app and my one paper (with a supplement or two), and catch up on the news and comics over a meal. Reading the paper is not supposed to be a research project. Bring back the Sunday comics to the electronic newspaper…please.
My husband and I love the printed format of the paper ( as opposed to headlines with links), and are thankful the Oregonian still has the morning print edition available in the app. We enjoy reading on our iPads each morning. However a recent update made it so that rather than one page at a time, you can only get the two page spread. So no longer can we tilt the iPad to make the page fit horizontally but view just the top half—making the font size readable. Now you have to use your fingers to stretch the screen and then scroll about to read different articles. We’ve gotten used to it but the old way was easier. Over all, the app works great other than this complaint.
...sometimes the articles don't flow, and there are still glitches with the puzzles feature. If you tap pnce on an article, it normally opens in a new window with a larger view of the text. The entire article can be read by just scrolling down. On some, it ends at the same place it ends on the print version and then you have to exit the article, go to the continuation page, and then read the rest of the article. As for puzzles, there is no way to log into your account from the puzzle page until you've completed a crossword or another puzzle. Additionally, once you've logged in, it should keep your scores so you can see how you did over the month. The CROSSWORD PUZZLE does NOT do this. There are many other glitches to the crossword as well, too many to mention. Bottom line, I very rarely play the crossword anymore as it just doesn't work correctly.
Welcome to the Oregonian's new Online Newspaper app! Dive into the newspaper anytime, anywhere. Keep up with award-winning local news, daily features,...
| Name | Price | Type |
|---|---|---|
| The Oregonian (Monthly) | $24.99 | Monthly |