Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how the lastest version reads clearer. I don’t do crossword or other puzzles, so can’t give opinion of that feature. Content still disappoints me with no Op-ed or letters to the Editor. I dislike needing to enter email and password every few days- gives less time to read won days when I’m busy.
The old app was great. Easy to use, you could print the Sudoku, you could easily go back and look at past editions, it was easy to navigate to where you wanted to go, you didn’t have to deal with pop-up ads every time you click on a story, you could listen to an article (in a very robotic voice) when reading is difficult. That all changed with this new app! You can’t print the sudoku, it jumps around making it hard to find and read an article you want to read. It forces you to deal with pop-up ads. You can’t go back and look at past editions. in short, it makes reading the newspaper so frustrating and time-consuming it’s not worth it. We’ve had a subscription to the Register Guard for decades, I’m on the verge of canceling it.
This media outlet has major issues from reporting to editing (the typos, omg) to delivery, this app is no different. Photos are rendered too large to view, the app jumps all the way to the bottom of a story when you try to scroll past the giant photo to the next line of text, forcing you to scroll back up and effectively read the story backward, and topping it all off, the app shuts down regularly while in use. It’s borderline fraudulent to charge $20/mo. for a “lite” print version full of useless ads and outdated stories which refers to this junky app to access breaking news and updates. The only reason we haven’t canceled is due to our community support pledge during the pandemic. It’s a shame the owner/publisher doesn’t leverage their digital resources to deliver a better quality news experience.
From critically acclaimed storytelling to powerful photography to engaging videos — The Register Guard app delivers the local news that matters most t...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $9.99 | Monthly |
| Register-Guard Monthly | $24.99 | Monthly |
| Monthly Digital Subscription | $24.99 | Monthly |
| Register-Guard Annual | $69.99 | Yearly |