Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The O2 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is completely unnecessarily complicated. Sometimes it works sometimes it doesn’t, sometimes you can see your tickets and then 24 hours later the tickets vanish l and you have to delete the app and reinstall it, which is ridiculous. The whole AXS mobile ID versus ticket issue is not clear and overlaps and it’s probably creating problems for the soft Simplify this and it’ll work better
Excellent interface! Also, really nice colors and easy on the eyes.
Very confusing process to access the tickets after I purchased them. Got stuck in a loop for a long time!
The O2 is the world’s most popular music and entertainment venue, and The O2 Venue App is an all in one way to make the most out of your visit. Throug...