Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Earthturner Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whether you follow any of Ruth’s blogs this app is a must for any Mothers feeding at night or just anyone up in the wee hours. Full of really useful functions like recording how much your baby has fed and for how long as well as sounds to help you get back to sleep. It entertains you whilst you are up with book and film reviews, fashion and beauty advice and news and lots of Ruth’s very amusing ramblings. You can even chat to other night owls.
Ruth Crilly’s app is fab for mums who are awake in the night feeding their little ones. Her description of how she felt with her second child is exactly the same as I felt, so much more lonely and isolated the the first time round....this would’ve been a god send! A genius idea! I am especially excited by the book recommendations, have ordered today!
The Night Feed is your one stop shop to alleviate that feeling we all have of loneliness during the endless nights of feeding our babies. If you’re looking for a likeminded friend, a book recommendation, another mother’s story, a midwife to talk to or just a place to feel less solitary then this is the App for you.
Feeding your baby? Feel as though you’re the only one awake? Welcome to The Night Feed, the only app designed to see you through the long, lonely hour...