Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wales Interactive Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Entertaining interactive movie with 9 endings and extra unlockable scenes based on character choices the player chooses. I got 2 of the endings. The selection timer can be turned off in settings for player choices. The full game is $5. After the first play through, it allows skipping scenes already viewed to get to the choices faster. Sound effects and acting were good. Subtitles are available too. For improvement: adding actor/ actress interviews would be nice. Their enjoyable moments from their work. Maybe who the writers and producers/ directors are, what inspires them or is enjoyable for them working in their field.
Sound wasn’t working even though it showed volume at full level.
Amazing acting in a fast paced story with thought out characters and choices. I loved the story and it’s totally worth it, I got eight plus hours of entertainment out of this. It was my first interactive movie ever too. An issue is the border is white without a way to change it, and I feel like it would be better in black. SPOILERS: I don’t like how there isn’t really a happy ending despite 9 options. Also that some of the ending are way too similar.
After a major bio-weapon attack on London, two scientists find themselves in a locked-down laboratory with time, and air, running out. With interactiv...
| Name | Price | Type |
|---|---|---|
| The Complex - Unlock Full Game | $4.99 | One-time |