The Complex

Wales Interactive Ltd. · iOS

The Complex

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Complex screenshot 1The Complex screenshot 2The Complex screenshot 3The Complex screenshot 4The Complex screenshot 5The Complex screenshot 6The Complex screenshot 7The Complex screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Complex Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.4 ★(186)

Rating Distribution

4.4
★★★★☆
186 reviews
5
6%
4
3%
3
8%
2
14%
1
69%

Top Countries

🇹🇷 TR🇷🇺 RU🇺🇦 UA
Reviews (3)▼
★★★★☆RareReview2859/2/2026
The Complex review

Entertaining interactive movie with 9 endings and extra unlockable scenes based on character choices the player chooses. I got 2 of the endings. The selection timer can be turned off in settings for player choices. The full game is $5. After the first play through, it allows skipping scenes already viewed to get to the choices faster. Sound effects and acting were good. Subtitles are available too. For improvement: adding actor/ actress interviews would be nice. Their enjoyable moments from their work. Maybe who the writers and producers/ directors are, what inspires them or is enjoyable for them working in their field.

★★★★☆Hexxgirl201810/22/2025
No sound

Sound wasn’t working even though it showed volume at full level.

★★★★★dc cfff6/5/2024
🥹

Amazing acting in a fast paced story with thought out characters and choices. I loved the story and it’s totally worth it, I got eight plus hours of entertainment out of this. It was my first interactive movie ever too. An issue is the border is white without a way to change it, and I feel like it would be better in black. SPOILERS: I don’t like how there isn’t really a happy ending despite 9 options. Also that some of the ending are way too similar.

Version History (7)▼
1.63/2/2025
1.56/7/2022
1.44/7/2021
1.31/8/2021
1.112/3/2020
1.212/2/2020
1.111/20/2020
Available In (113 Countries)▼
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Supported Languages (1)▼
English
App Details▼

After a major bio-weapon attack on London, two scientists find themselves in a locked-down laboratory with time, and air, running out. With interactiv...

iOS App ID
1498618748
Content Rating
18+
Min OS
12.0
Size
2016.1 MB
In-App Purchases
Yes
Publisher
Wales Interactive Ltd.
Un

In-App Purchases (1)

NamePriceType
The Complex - Unlock Full Game$4.99One-time