Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SJ MedConnect, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a faculty member. If the website won’t work on a phone (with users directed to the app), make sure the app has the functionality you’re not letting me use in a browser. To wit, reading the applicant’s application materials is the essential feature for an applicant tracking system. #FAIL
Seems to be working fine for me for viewing. More intuitive than the desktop version. I was able to sort my actual interviews vs open interview slots, which I have not figured out how to do on the desktop. I haven’t actually tried to schedule an interview through the app but will update if I do.
Forcing people to use an app that doesn’t work is poor UX and poor customer service. I can see available interview spots but I can’t click on any to schedule because the app crashes and makes me go back through the login, only to crash again when I click an item. Not everyone has a laptop with them when they get an interview invite email. With how fast these interview spots go, you really should test your app to make sure it works, and if you’re not going to do that, at least offer a backup option for your customers to use the mobile website.
Thalamus is developed through a collaboration of trainees, administrators, coordinators, directors and GME leadership to provide comprehensive online...