Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tenr Technologies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After having multiple dating apps, I can truly say that this one is unique in a sense that it does not give you tons of options and it allows the system to properly match people together. Although I am still single, I feel as if I will not be for long because this truly does have quality over quantity. It does not give you the reflexive loop of always thinking that there is something better out there. Obviously people match better in person versus online, but this is a great alternative. If you are a working adult and not a lot of free time to meet people during normal hours or at night at events. 5/5 stars!
The problem with every single dating app, is that people waste time with small talk that doesn’t go anywhere. Then it’s too hard to get a phone number and continue a conversation. The reason this app is so amazing, is because there’s no such thing as small talk. You will instantly know exactly what the person looks like, so people can’t hide behind fake pictures. And then on top of it, You instantly go into a 10 minute conversation. The reason it’s so good, is because if you cannot stay on the phone for 10 minutes and have a conversation, you won’t be able to survive a two hour date. Well, done guys 👏🏻
The app feels overly optimized for the male experience. Dates are low cost and effort, which fair thats the concept, but the lack of profile, prompts or background information beyond photos reduces the 10-minute call to either surface level small talk and an appearance check. Or women are left to initiate questions about education or career, topics that matter to most women, but creates an awkward, transactional dynamic. The end result is a system that seems perfectly designed for men. They can quickly assess appearance, while convincing themselves they’re screening for genuine interest rather than status or career, an assumption that doesn’t really hold, even if those subjects don’t come up immediately. Think the app would be 10x better with a real profile and prompts. Even just prompts/interests if you must so the 10 min chats have something to hook into.
Tenr is an intentional dating app that saves you from bad dates and wasted time. Most people know in the first ten minutes of meeting someone whether...
| Name | Price | Type |
|---|---|---|
| Profile Evaluation | $3.00 | One-time |
| Profile Evaluation | $5.00 | One-time |
| 1 Token | $10.00 | One-time |
| 1 Credit | $10.00 | One-time |
| Monthly Membership | $20.00 | Monthly |
| 3 Tokens | $24.00 | One-time |
| 3 Credits | $24.00 | One-time |
| 5 Credits | $30.00 | One-time |
| 5 Tokens | $30.00 | One-time |
| Quarterly Membership | $36.00 | Quarterly |