Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iMect Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure why the developer decided to rewrite this app to be cross platform (including web browsers?) It’s less stable, widgets feel “off”. And the library browsing/previewing is unusable. In DJPP it was very intuitive and quick to use live. I’ll keep using DJPP till it stops working or Tau catches up. Judging by the progress in the release notes I worry it’ll be the former.
This app has some great improvements over DJPlayerPro. I also really appreciate the updated business model. As a vinyl DJ who prefers to use an iPad instead of a laptop, I really appreciate the DVS support and there were a few bugs from DJPlayerPro that I really appreciate being squashed.
To be fair, the creator has a Discord acct set up for chats about issues and bugs. And I believe he is trying to fix them. But as of right now, the platform is unusable. Too many display issues. Library search malfunctions more than it works. The wave forms often do not display correctly. Beatgrids are not displaying on the beat. Too bad DJPP is already discontinued. That was a great platform by the same creator, but this one is def not ready for public consumption. It is not reliable for DJing. Hopefully that will change soon. 🤞🏼
DJ technology is my passion. I created Tau to provide a sophisticated alternative to Serato, Rekordbox, Virtual DJ, Djay, and others. Tau features ev...