Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unity Technologies ApS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is supposed to be a demo for Unity's multiplayer capabilities, to convince developers to use Unity over competitors (I assume Lumberyard?). But I've never seen a server running, to be able to join a game. There's an option to host one yourself or play single player, but as a developer I wouldn't plan to make my players host. Anyway as a multiplayer capabilities demo it's a complete failure. As a game in its own right? I haven't played it much (single player) and don't expect to... looks pretty generic.
Battle others in this real time multiplayer shooter! - Go online and battle up to 3 others - Hone your skills in single-player training - Earn points...