Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Switch2 Energy Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started using switch 2 in 2021, only because I had too, being on communal heating, certainly not through choice. They had an update approx a year ago and since then the regular payment part isn’t working, forcing my to pay and go every time 😡😡😡. GET IT SORTED, This app and the company are so Jurassic it’s frustrating. Come on the regulatory bodies and sort this company out. Absolutely rubbish. Not even worth the 1 star I’ve given it.
So, the app suggests that top ups no longer work without the update. On checking the App Store the app is up to date to now allow top ups - except it isn’t! At least not for Auto tops ups. Not only have Switch 2 been backward in adopting the new 2nd level authorisation to allow auto top ups to continue there with was absolutely no communication advising that auto top ups would be switched off. Yet another example of shocking customer service. Kirsty Lambert, Business Development Director should actually be sacked for this latest example of gross incompetence.
The app still isn’t working. Switch2 customer service Emma tried claiming that I or my bank cancelled my payment when neither I nor the bank cancelled. Auto top up cancelled by Switch2 and now unable to use the app as an error message comes up despite the app being updated. Switch2 has been nothing but problems since 2012. One of the worst companies and apps to deal with. It’s April 2022 and you’ve gone back to the old ages of having to top up using your website. Hopefully the government start regulating you and landlords who ignore so many issues that need urgent regulating and fines.
Pay as you go, on the go! The latest innovative app from Switch2 lets you top up the credit on your G6 or Incontro pay-as-you-go unit remotely and qu...