Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Swensons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As someone who’s worked at swensons before and knows the ins and outs having an app and rewards is long overdue and amazing BUT I know tons of add ons you can do for burgers and sandwiches and so on so not having all the options of add ons makes it kind of hard to order on here when you can’t do something as simple as extra sauce on the burger or even add an onion ring on your burger. Great app for people who love regular menu items but if your a true Swensons’s lover you might be better off calling or going in person to order
I am very very very disappointed with this app and swensons right now as a whole. I just ordered $22 worth of food and the app said there was an error. After it became an error it charged my card but my food was never placed or ordered. I proceeded to call and be told that i have to wait 5-7 business days to get that money back?!? That’s my dinner for tonight, I am so highly upset and so so so disappointed with how this issue has so far been addressed. I don’t make that much money and of course the one night I decide I treat myself I lose all my money. I cant wait all week for my money. God knows business days only include mon-fri. i’m gonna be pretty hungry for the rest of the night. Never getting swensons again.
The one thing that keeps me from ordering more often, is that the app requires EVERY TIME that you input: NAME/CARD NUMBER/EXPIRATION DATE/CCV NUMBER/ZIP CODE/AMOUNT/TIP aaaaaaaand then it takes you to ANOTHER screen where you have to input your FULL NAME/PHONE NUMBER/EMAIL ADDRESS… This is 2022 guys. You need to be able to not just save all that info, but you should be able to save previous orders, and favorites. The idea is to drive sales, and your current setup will just keep people from ordering on the go. It needs to be as few buttons as possible, and quick. This is long and cumbersome! I know it’s your first go at this, but you HAVE to change this to survive!
• Phone to Grill Fresh: Order and pay ahead straight from the app. Choose a time and a location, and your freshly made food will be hot and waiting. •...