Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zane Mroue · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has single handedly revived my relationships with those I love the most. Lost distance friends, parents, situationships, and more. Sway gives me the ability to check in on these people, see what they’re listening to, and in turn see how they are doing. Also as a chronic over-sharer and a musical narcissist, this app gives me the validation I need each day to go on. Thank you, Sway. I love you.
I met my wife through this app and it changed my life. I can’t wait for this company to go public so I can invest my life savings
I didn't expect too much when I first downloaded "Sway - Song of the Day", but I could not possibly anticipate the grand effect that it would have on the life of not only me, but my wife as well. Songs turned to conversations, and conversations to confessions. Through the simple act of posting a song a day our communication has seriously improved a lot.
Every day, Sway invites you to share a song that defines your vibe. Whether it’s a current favorite, a nostalgic throwback, or something brand new, yo...