Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sunwest Educational Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been with SunWest CU for over 30 years and will never leave them. I have been completely impressed by their service. Every time I have an issue they are so quick to respond and I love using the mobile ap. It is so convenient. I will forever be a customer as they helped me recoup some of my money from a scam. Love love SunWest CU!!
This new app is so hard to use and such a pain to see each individual transaction. The old app was so much easier to use and I could see all my accounts at once. It’s difficult to scroll around to see all my accounts. It has also caused multiple fights when sharing accounts with others because it’s hard to tell the accounts apart when your scrolling around. The background colors vs font color is very dark and hard to see. The only function I enjoy about this app is the face login, otherwise bring back the old app.
I can’t figure out why they think this app is an upgrade. Hands down the bill pay feature is now a big pain to use. It doesn’t allow you to schedule multiple payments at once from the mobile app. You have to enter one, then it kicks you out, you have to go back in and do another one? The it doesn’t give you a total of the bills scheduled for bill pay. The old app displayed a total dollar amount of payments scheduled. It’s very helpful for knowing how much is going to come out of the account since those payments don’t get sent immediately. Now I have to add them up myself. How is this better then before? Can’t see pending deposits, only pending debits. A few days ago I launched the old app just so I could use the phone number link on the login page 😂 you can’t even get the number on this new app. Who cares about customizing features if the main function and features aren’t worth using it? Bring the old app back!!!
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