Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philipp Hofer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The expert level is reasonably hard. I’m looking very very hard ones. But setting the notes is very tedious. Other apps allow to choose a number and then tap multiple squares. And why not a button to auto set all the notes anyway, complex puzzles always need them. Why make me put them there? Another annoying thing is you get 3 tries. But I never guess. I only create errors when I forget to turn the notes back on. There must be a way to prevent misuse of the app costing errors in the game. Otherwise, not a bad app. I’ll check back and see if it improves.
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