Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jay Luo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ability to aim the torpedoes is spotty at best. Movement of the phone usually provides inconsistent response on the screen. Very frustrating.
Does not look like anything in the screen shots. Waste
For a few minutes
Sink enemy ships with torpedoes in this arcade-style submarine game! Tilt the phone left or right to scan the seas, or use sonar to spot approaching...