Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The National Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app worked perfectly and kept us entertained. My only feedback would be that it seems to be a bit confused about the age range it’s aimed at. The activities and the trail overall is ideal for the younger end of the suggested age range and was a bit too simple for the older end but the boggart in the middle was more for the older ones and might frighten the litter ones. We had an enjoyable afternoon and I’m glad we did it. Would be lovely to see a sequel with perhaps more riddles/ clue hunting elements for the older children.
Okay, so, I did this game in Devon with my nanna and twin brother though when we were into the game when the crone was talking to us the crack in the screen made me freak and then suddenly this weird face came up though I knew it was just the app, but my Nanna was like, ‘um…what?’ And my Nanna is brave. But what if a 2 year old is doing it with its mum or dad? They are gonna scream their head off. Please change. Thank you for the game though.👍
Designed as text messaging back and forth (and forgets where you got to so you have to restart and wait for messages). I understand the National Trust wants a generic app to use at all its properties, however, it added nothing to our visit because it didn’t give directions or extra info, fun, activities. Just meant staring at a phone rather than the beautiful surroundings. Would have preferred interactive face to face activities for children during Halloween half term. App is waste of NT’s money!
The spirit and human worlds are colliding. Sneaky goblins, cunning boggarts and Stranger Folk are slipping through the crack to stir up trouble. For...