Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NYC Department of Health and Mental Hygiene · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A GPS feature that pings registered trained Naloxone administrators and alerts them of an “unresponsive person” and their location may be beneficial. A certification number system can be used to verify whether the person has received training. Same concept for flash flood warnings on cell phones or Amber Alerts. Similar designs by apps including Waze allow drivers to plug locations of police checkpoints or a police radar on the highway for vehicles behind them. Same concept. Also, a network where people who use can coordinate and do so in a safe environment may be beneficial. Must make sure that there cannot be any entrapment. Also, Good Samaritan law should automatically disqualify those who may not be granted immunity due to criminal backgrounds from registering as administrators of Naloxone.
Naloxone is a medication that reverses overdoses from opioids such as heroin and prescription painkillers. New Yorkers can get this life-saving medica...