Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steps Aurora Guide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not useful without a subscription
It looks useful on first launch. Once an alert triggers for aurora nearby it requires a subscription to get back into the app. Uninstalled the app immediately after having this experience. Cost of subscription is prohibitively expensive for the features in the app compared to other apps with similar purpose. Good luck with this business model.
While the app works fine, the cowards hide how to cancel the subscription.
Created by an aurora photographer for aurora photographers, Step's Aurora Guide is your perfect companion for aurora photography adventures. Elevate y...
| Name | Price | Type |
|---|---|---|
| All Forecasts & Guide (Monthly) | $4.99 | Monthly |
| All Forecasts & Guide (Annual) | $14.99 | Yearly |