Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Block, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The checkout flow and preset language is limiting and frustrating. They choose the language you must use to communicate with your customers
It doesn’t respect menu placement, doesn’t let you end guided access when the app crashes, my requests for support to get out of stock things that aren’t actually out of stock amounted to NOTHING. No resolution, just a piss poor product
This could easily be just software and they are trying to sell you hardware. This is the first time I’ve disliked Square. Do better.
Square Kiosk is the line-busting solution for your restaurant that frees up staff to reimagine hospitality. With Square Kiosk: • Increase average...