Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raphael Lejeune · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am the worst at making plans and when I travel, I sometimes wind up eating in my hotel alone because I was too busy to have to look up where to go. This app is easy to navigate, and helps me send my friends ideas quickly and all of the best places are right there in front of me with a click. Well done!!
I recently moved to a new part of the world, so everything is new. This app has been such a great tool for me to explore cities like a local. This app will revolutionize travel planning as well as incentivize me to try new places when I’m home!
Figuring out what to do can be such a pain sometimes and these guys made it such a breeze. Paris has so much to offer but if you don’t know where to look you’ll just get lost! Easy to use, friendly interface, and good curation.
Spotlit is a mobile application that references a handpicked selection of addresses to explore Paris. Gastronomy, culture, shopping, fashion, well-b...