Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stanislas Mettra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Splashy slide is a math/puzzle game. It is awesome because sometimes it has a hard puzzle and sometimes a easy puzzle! It is a fun game for road trips exspeically! And the part of it! There is NO ADDS!! I went crazy when I found this feature out! Who ever (the people)created this game is AWESOME! awesome!
I was just cruising through the App Store and I saw this. Thought I would give it a try. I just finished level two and I could easily tell this is gonna take a lot of my time! Great game!!
-Connect the tubes of same color to build exciting slides for the crowd! -See them progress down the slides from floor to floor, down to the final poo...